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How is AR used with QR Codes?

How is AR used with QR Codes?

 

More like a “choose your own adventure” game than a website (almost!), the interactive process for most users will most likely go similarly to the following…

o        1. (Get someone to) Buy a bag of new Doritos Late Night chips
o        2. Visit http://www.doritoslatenight.com
o        3. Give Doritos permision to access your webcam. (you may be recorded!)
o        4. Choose to interact with Blink 182 or Big Boi.
o        5. Read the on screen directions since this is a new experience.
o        6. Hold the bag in front of the webcam until you find the sweet spot.
o        7. Struggle to look around the bag you’re trying to move around in front of the webcam while keeping the creases out so you can watch Big Boi or Blink 182 play a song in the Doritos Bag you’re holding
o        8. Repeat steps 4-8 again because “you know you can do it better”
o        9. Watch bonus Big Boi “behind the scenes content
-or-
o        9. Enter a sweepstakes to win Blink 182 tickets
o        10. …Wait, I see what’s going on here…

…It’s Another Way to Capture My Contact Information!! Mwuahaha those “clever marketers”. Just like those innovative Doritos Collisions which features two Doritos flavors in one bag – they know the delicious combinations I like.

 

Many more people have a webcam and know how to use it better than a QR Code reader they have to install on their phone (40% of Facebook Videos are Webcam Uploads), but it can still be a tough crowd and I wonder how patient people will be with the technology if abused. Check out my failed attempt at Doritos Late Night Augmented Reality Experience.

 

In order to see the Augmented Reality in the Doritos campaign the computer needs to have a web cam with a high-speed internet connection (no dial up) with Adobe Flash 10 installed and javascript enabled (unless anyone knows a different way?). Bright, indirect, ambient lighting is also recommended. In Doritos case, you are also required to have x-ray vision and be an expert at keeping a QR code on a bag from wrinkling- HA!

 I’m just giving Doritos a hard time I love the overall contribution you’re trying to create for your Doritos fans (me) who also likes rap music (me) or rock music (me), reviewing digital (me) interactive (me) marketing (me) online (me) campaign (me) websites (me) and entering sweepstakes (me) to win (me) free stuff (me) .You shot me 11 times, Doritos. 12 if you count the behind-the-scenes Blink 182 videos about how Doritos filmed the “Augmented” Blink 182 Experience.