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What is Augmented Reality?


What is Augmented Reality?

According to Wikipedia, Augmented Reality is defined as the following.

 

Augmented Reality is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time.

 

I feel it is imperative to understand what Augmented Reality is and why we, as a techno-global community, need to embrace the possibilities. Through deductive reasoning I’ve been able to conclude the following about Augmented Reality by Example.

 

 The more adventurous brands have been using QR Codes to produce Augmented Reality in the form of “bonus” content. Goodby, Silverstein and Partners recently produced a campaign for Doritos new flavor, Late Night Taco with Blink 182 and Big Boi. Using a QR Code on the back of a Doritos bag a user could “Augment Reality” and gain access to bonus content.

Since I was knee deep in this type of research – the curiousity of interacting with taco flavored chip to produce a musical experience sounded too delicious to resist … so my girlfriend got it for me.

      1. How is AR used with QR Codes? 


      2. How is AR useful?


      3. How can I create AR?


      4. In a nutshell, how does it work?