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How can 2D Barcodes Help Promote Brands and People? |
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How can 2D Barcodes Help Promote Brands and People?
2D Barcodes will change Marketing and Advertising by making it all interactive, including print, outdoor and digital advertising channels. Also known as “QR Images” or “QR Codes“ (the initials QR stand for Quick Response), all you have to do is take a picture of the QR Image with your mobile phone and it will automatically take you to a mobile webpage with all the information you need. http://en.wikipedia.org/wiki/QR_CodeThe concept is simple and starts with the understanding that everything is going mobile. It is just too convenient to access and store information on the go with your mobile smartphone. Suddenly living in the moment has become more meaningful than ever. (Seriously, are we living in the future yet?)Check out this 2 minute, mtv-style/d commercial presentation and glean the potential with me…Print advertising is lovely on the eyes and still absolutely necessary, but is hardly interactive and worse yet – hard to analyze anything but “impressions”. I hate analyzing impressions – it’s necessary but can be either depressing or confusing unless you have a lot of money and the ability to trust your gut and stick with the decision until the end. Advertising has become more and more interactive online but how can you ever really get that same interaction with a television or print ad? URL links to webpages can be hard to read and/or remember while mobile short codes (text BRATS to 30364) can be time consuming when rushing to your next train or event. With QR Codes, mobile smartphone users are able to easily capture all the information they need – and interact with this information immediately – by taking a picture of the QR Image Code with their mobile phone as they walk by the advertisement and letting the application do the rest. Why not? It can always be saved for later access.
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